you own it...
What's happening with advertising
The advertising industry is experiencing a massive change. TV impressions are shrinking, the cost of digital channels is rising, new privacy protocols have left digital and mobile attribution in shambles, and the industry is getting extremely centralized. It's not ideal circumstances, but the situation underscores how advertisers need to diversify their marketing mix or risk behind their competition. Fortunately, the advertising landscape has plenty of opportunity, especially when incorporating Out-of-home (OOH) advertising.
What are we doing
We, at Vinciis, are building a new decentralized ad network. Our mission is to build new advertising technologies for the advertising industry, which is owned and managed by the advertising community.
We believe the present advertising industry needs a more inclusive approach, where all the components of the advertising industry are involved in an inclusive way. That's the reason our technologies are built to be used by everyone involved with the advertising. Advertisers can connect with publishers for their ad space, brands can connect with Advertisers for their ad campaigns, and Audiences can interact with ad campaigns.
What are we offering
We have built a suite of complete decentralized and open advertising technologies.
An Open Marketplace for advertising
An Application for captive audiences.
A plug-n-play hardware for Digital billboards.
An API/JS library for digital advertising.
What's under the hood
All our offerings are built in-house, using open-source protocols and technologies.
We believe more transparency in the advertising industry can help a lot in increasing the efficiency of any advertising campaign. That's why we use decentralized web3/blockchain tech stacks in our products and services to provide better authenticity and transparency.
In addition, we are working to make web3 technologies more acceptable for the present users. So our audience engagement strategies using our own technology provides a complete cycle for any advertisers to interact directly with their most loyal customers, without any intermediaries and without invading their personal space and time.